Plus, a motivating Salesforce infographic, “The Big Leagues of Marketing: How to be Successful in Enterprise Marketing.”
A St. Louis, MO marketing company provides some marketing truisms.
“Let’s face it: Doing business in the modern, global workplace means that you and every one of your departments are pulled in multiple directions all the time,” says Jessica Pyykkonen of Ghergich & Co. (ghergich.com).
“It’s not just customer service and sales but production and marketing, too,” she explains. “And developing an enterprise marketing system or effort can feel overwhelming. It’s hard to focus and it’s easy to fall back on the impersonal, to the detriment of your customers.”
How to tap into customers’ emotions?
“They need to feel as if you are tending to them and to their needs and wants,” she says.
“And smaller companies may feel as if they don’t have enough resources to devote to something that’s big in execution,” she adds. “But both of those approaches would be wrong.”
A better option?
“It just comes with access to a method known as the Ansoff Matrix, which helps guide companies through their decision-making process,” she contends. “That matrix is a great way to think about opportunities as they relate to increased sales.”
“While the layman may understand enterprise as ‘marketing for big companies,’ this … breaks down the strategy necessary for large-scale marketing,” she concludes.
She provides an informative infographic courtesy of Salesforce:
From the Coach’s Corner, related marketing and sales tips:
Marketing Psychology: Choose the Best Colors for Online Sales — Here are color tips to improve visitor experience and to capture customers – including a great infographic on 40 facts about the psychology of colors.
Best Sales Pipeline Tips: Content Marketing, Follow-up and Marketing Automation — Here’s how you can maximize your sales pipeline with effective content marketing, prioritizing follow-up and marketing automation.
Best Strategies to Manage Unpredicted Business Growth — Fast growth can present difficult challenges for a business, if it isn’t prepared. That goes for any sector – from service businesses to manufacturers. Here are five best strategies.
Psychological Pricing Tips to Sell More Products, Services — Depending on your products or services, psychological pricing is based on the idea that certain prices are more appealing. Here are six options.
7 Voice Tips for Professionalism If You Can’t Get Face Time — Face time is best for making sales calls, negotiating with associates or in job hunting. But if you can’t meet in-person, here are the phone-voice techniques used by top broadcasters and sales pros.
Tips for Your Success with Effective Follow-up Emails — Ever wonder why you’re waiting nonstop for emails – why you’re unsuccessful after you send follow-up emails? It might be because of your approach.
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.