Of course, to get a competitive edge in digital marketing, you have a myriad of things to consider and implement in emails.
They include: From prepping your site to analyzing the effectiveness of your landing pages and monitoring your success rates and making necessary improvements.
Marketing tips for a competitive edge:
Prepare before you contact your prospects
Optimize your servers, improve your site’s download speed, review your checkout process and update your stock.
Frequently update your data
Clean your data at least monthly. This will help guarantee your messaging is targeted well.
Understand your target
To plan your conversations and create the right messaging for your offers, know who your targets are, what they do, and how to solve their concerns and needs.
Continually fine-tune content messaging
Adroitly guide your prospects. Instead of countless sales pitches and other forms of clickbait, engage your target audience on a personal level.
Deliver information, insight and perhaps entertainment.
Maximize open rates
Take precautions to improve the effectiveness of your emails with better open rates and sales conversions.
In essence, approach your prospects in the same way you prefer to be treated.
Your emails should show a recognizable business-sender name. Your subject line should divulge why your email is worth opening.
Make sure your email is easy-to-read and optimized for mobile users.
Include a great call to action.
Best scheduling practices for a typical multiple-day campaign
Automate your campaigns to optimize your customer interactions – take steps to identify your good leads, fast-track them to conversions and follow-through efficiently.
For the all-important fourth quarter, preview your event months in advance.
Schedule your campaigns:
- Sent teaser email sent a week before your event
- Send a countdown email 3 days before your sale
- On the morning of your event, send your offer
- Send reminder offer during the day
- Preview additional offer the next day or so
- On the morning of the final day, send your main
Augment with social media
Your social-media content should include paid advertisements, boosted posts and unpaid messaging.
Depending on your products and at the minimum include Facebook, X (Twitter), LinkedIn and Instagram.
Show to tell your story
The average consumer processes visual images much faster than the written word.
That’s an incentive for you to remember to incorporate good images, flashy GIFS and even video with the right colors and layout.
So, include an engaging and informative video about you, your company and products. Good aids for posting, viewing and sharing are Snapchat and YouTube.
Your audio is important but insert captions. (You’d be surprised how many computer users don’t have the audio turned up because they’re viewing your video sitting in a doctor’s office or at work.)
The subject line will be improved if you include a discount percentage, the name of your unique event and a sense of urgency.
Virtually all shoppers want to save time and money and to fill their desires.
But for uniqueness, go the cause-related route and offer uniqueness and be certain to be mobile-friendly.
Consider countdowns for urgency
With a timer-tool, you can use sales countdowns in emails, pop-ups and landing pages.
Include personalized coupon codes
With the right email tools for different groups of recipients, you can send personalized contents with different coupon codes.
For instance, you can use a different approach for prospects who have never purchased from you vs. loyal repeat customers.
Cement sales with an abandoned cart campaign
Your customers are busy and have frequent interruptions. This means they often get side-tracked and leave your shopping cart.
So, you can send an automated email for abandoned carts a few hours later.
Recommend products
Let’s say you’re making a sale. Perhaps your customer will accessorize it if you include mention of a recommended, related product.
Auto resend
Not all prospects will open your first email. Perhaps they don’t spot it or they’re busy at the time.
With the right tool, you can send the same email or vary the resended email. A lot of prospects will open the second email.
Implement A/B testing
For testing purposes, consider sending one version of our content to just a portion of your prospects and another version to others over a specific time-frame.
Perhaps one delivers stronger results than the other. Send the winning version to the rest of your prospects.
From the Coach’s Corner, here is related information:
Primer for Profitable Direct-to-Consumer Ecommerce – Not to disillusion you, but not every product can sell profitably in a direct-to-consumer Ecommerce model. Here are some due-diligence steps for profits.
Ecommerce – How to Improve Conversion of Mobile Shoppers – To convert your mobile visitors to customers, you must understand their mindsets. You see, mobile shoppers have different goals and obstacles than desktop users.
Marketing Psychology: Choose the Best Colors for Online Sales – Here are color tips to improve visitor experience and to capture customers – including a great infographic on 40 facts about the psychology of colors.
How To Write Effective Online Listings – Here are valuable writing tips to help you sell online more profitably. Plus, a terrific infographic to guide you.
Ecommerce: Shipping Practices for Customer Satisfaction – Conversions for customer satisfaction are paramount in E-commerce, which is built on the concept of prompt service. If you want to attract and keep customers, you must use best practices in shipping.
“You can’t wait for customers to come to you. You have to figure out where they are, go there and drag them back to your store.”
-Paul Graham
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