How to stay on top of your search-engine optimization game; plus, a helpful infographic: 16 SEO facts we struggle to understand.


You probably know if your Web site isn’t ranked as the best on search engines, you’re missing opportunities.

Indeed, the top five sites in each niche on the Internet garner 75 percent of the traffic.

That underscores the importance of achieving the best results as the No. 1 site. But to get to No. 1 and stay there is an ongoing task.

Hence, this has heightened the importance of search-engine optimization (SEO).

SEO is one of the most requested topics here on The Biz Coach, as the rules of SEO continue to evolve.

For example:

The rules include on-page optimization and off-page optimization.

On-page optimization requires internal strategies within your site. That includes using the right meta descriptions and keywords.

Off-page optimization results from link-building tactics – from social media to links from other sites.

Bing is not different than Google when it comes to link-building.

It’s vital that you backlink with authoritative, credible sites. Some might be obvious to you, others might not. To avoid issues, take the right steps for safe backlinks to your site.

Increasingly, it’s important to know how to accelerate your site’s download speed.

As you might surmise, create fresh content. But be aware of Google’s priority concerning about frequency vs. value.

For links to specific comprehensive SEO tips, scroll down to the Coach’s Corner.

Meanwhile, for “16 SEO facts we struggle to understand” courtesy of, here’s a helpful infographic:

From the Coach’s Corner, here are relevant SEO tips:

For Strong Local SEO Performance, Avoid 6 Errors — A key strategy to make your cash register ring is to have a strong Internet presence. That means strategizing for strong local search-engine optimization (SEO). With strong local SEO performance, your business will have online top-of-the-mind awareness in your community. You want to be easily discovered by potential customers.

SEO Tips to Rank No.1 on Bing and Google — Study — There are striking similarities with Bing and Google — Web sites for top brands rank the highest and No. 1 sites are dominant because they have quality content, as well as strong social media signals and backlinks.

SEO and Other Strategic Tips for a No.1 Rated Blog — To own your blogging niche, you must understand the evolving process — important basics in search engine optimization (SEO) and other strategies. If you’ve been blogging for awhile, you know success doesn’t keep come automatically. Blogging is arduous work.

4 Best Practices to Enhance Your Google Rank with Content — There are four best practices if you want strong ranking from Google’s search rank algorithms, higher click-through rates and more social sharing from your content and press releases. That’s according to the Ranking Factors Study from Searchmetrics.

Critical Factors Google Uses to Judge Your Content Quality — As you no doubt know, Google has long judged your Web site on content quality. But Google looks for comprehensive information, content that’s easy-to-understand. This means your site probably entices users to stay on your site longer and has higher click-through rates. And you have effective internal links and quick-loading pages with less advertisements.

“Innovation distinguishes between a leader and a follower.”

-Steve Jobs


Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.