Published reports indicate 90 percent of prospective customers will read your online reviews before they decide to buy from you.

It’s nearly impossible to avoid negative reviews. No company is perfect but some customers are unhappy no matter what you do.

While bad reviews are disconcerting, there is a silver lining. Why? Ironically, bad reviews can lead to positive results for your business success.

Other prospective customers will be pragmatic and will spot whether a bad review is authentic.

Otherwise, negative reviews might be authentic and will warn others what could possibly to wrong with a productive or service. You can learn from such reviews.

But respond you must. Study carefully the concerns, and if necessary investigate them and empathize with the customer. By showing care and due diligence you’re more likely to continue the business relationship whenever feasible.

Also, this will demonstrate to others how well you operate your business for their customer satisfaction.

So, a negative review can become an opportunity for growth.

From the Coach’s Corner, here are more solutions:Best Practices to Get Positive Customer Reviews on Amazon – Amazon has become the e-commerce destination where prospective customers can discover and buy anything they want. Here are four best practices to attract great reviews.

Are You Attacked by Bad or Bogus Reviews? 5 Tips to Respond – Certainly, you only want positive customer reviews. Understanding customer behavior is important. Internet-savvy shoppers read reviews to make buying decisions. Reviews can make or break you.

14 Tips to Profit from Online Customer Reviews – For competitiveness and profits, businesses can’t afford to ignore the potential of online reviews. They’re a factor in revolutionizing commerce.

Improve Your Customer Service the Right Way with Chatbots – By scanning for keywords from a customer’s message — then replying with keywords from a database when they’re off-target — can be annoying to the recipient. Here’s how your chatbot system will enhance your customer service.

Sales Tips to Boost Your Brand Via Recommendations – Selling is much easier when customers recommend your business to their family, friends or business acquaintances. To get recommendations, here are five tips.

“The trouble with most of us is that we would rather be ruined by praise than saved by criticism.”

-Norman Vincent Peale

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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.