Photo by Perawit Boonbhu

As in team sports, cohesiveness, clarity and continuity are paramount in order for you to achieve marketing success in business.

Indeed, the three Cs will build trust in your brand and will enhance the experiences of your customers.

At first glance, the three principles are strongly correlated, but they are distinctly different and are important:

Cohesiveness

If your marketing is cohesive, your company provides a trusted experience if you succeed in consistent visual identity, messaging and tone.

Why:

  • Your brand is readily recognized.
  • You avoid inconsistency which erodes credibility and trust.
  • You will profit on all your platforms.
  • The ultimate result is a more powerful brand.
How:

  • With a visual identify and voice, you will provide a unique brand style.
  • Your messaging will be consistent on all your platforms.
  • This insures a complete integration, which prevents a fragmented experienc for your customers.

Clarity

Clarity is important because it simplifies your brand’s message. This means you answer the key questions about your company in terms of who you are and what you deliver. So your target audience is satiated.

Why:

  • Your message cuts through the clutter of competition.
  • It enhances engagement and readability.
  • You’ll increase conversions with strong value propositions and calls-to-action.
  • It improves your business efficiency by aligning your internal teams.
How:
  • You’ll learn more about your target audience.
  • You’ll avoid using jargon, which obscures clarity, alienates and confuses audiences, and undermines trust.
  • You’ll be able to customize your messaging for each campaign.
  • For clarity, it better utilizes images and videos.

Continuity

Continuity is important because your communications are consistent with a cohesive and clear strategy for your brand.

Why:

  • Consistency plays a vital role in building brand familiarity and trust.
  • Your brand’s identity is reinforced with repetitive message of at least 5 times.
  • It creates an opportunity for you to dominate your competition in marketing.
  • Instead of constantly having to reinvent your image, consistency enables you to optimize your strategy.
How:
  • Plan far with a content calendar.
  • Easily adjust during changing trends.
  • Adapt to trends while maintaining your core identity.
  • Constantly stay visible.

Good luck! Now, start measuring your success.

From the Coach’s Corner, here additional marketing strategies:

Marketing – Artificial Intelligence for Your Business — Artificial intelligence can deliver solutions to create happy customers by generating insights into data and consumer patterns. In essence, here’s how:

​Do You Really Know What Your Clients Need? — The key for obtaining and keeping clients happy is to become a sales detective. Here’s how.

Marketing ​Success — ​Stay Abreast of Continual Change — Up-to-date approaches for an interconnected marketing strategy for maximum results.

6 Valuable Strategies for Continuous Entrepreneur Success — To sustain entrepreneurial success, keep in mind six vital principles.

11 Marketing Strategies that Matter — Checklist — Marketing success is possible if you’re expert in these 11 strategies.

“You can’t just place a few ‘Buy’ buttons on your website and expect your visitors to buy.”

-Neil Patel

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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.