Digital Marketing for Newbies – SEO, Content and Emails
Content marketing, emails and search engine optimization (SEO) are great marketing tools, if aligned together. Here’s a primer.
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Category: Marketing/Sales
Keys for Leadership in Marketing and Sales after COVID-19
What you do now to garner revenue is the all-important groundwork for long-term sustainability. Here are the keys to success.
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Ecommerce Startup Tips to Avoid the Amazon-Effect
Amazon does not help businesses in branding online. But ecommerce success does require three things.
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Get Cost-Effectiveness in Google’s Automated Ad Campaigns
The most-common forms of automation are bidding strategies. To maximize ad effectiveness, Google’s “Smart Bidding” uses machine learning. Here’s how to get a good return on your investment.
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Coronavirus Pandemic – a Silver Lining for Companies
Despite an overwhelming need for efficiency and innovation in the COVID-19 pandemic, Amazon has been failing in customer service and was forced to make drastic changes to the detriment of thousands of brands. For non-Amazon vendors, this is an opportunity for growth.
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