Although many places are easing up on shelter-at-home orders, it’s still going to take quite a while for business-customer relationships to get back to normal, especially with industries that rely mainly on face-to-face interactions.
In order to make sure you maintain a strong connection with your customers so they don’t succumb to the “out of sight, out of mind” mentality, you’ll need to pivot your communication strategy to focus on what you can do remotely.
This means checking in more frequently, investing in remote communication tools (yes, this includes Zoom), and getting creative with your content strategy.
From RentSpree, take a look at the visual guide below for software recommendations that won’t break your budget, tips for engaging with customers online, and examples of big-name brands successfully pivoting to remote life as inspiration.
From the Coach’s Corner, here are related tips:
Stay Connected with Your Customers Even During a Crisis – Despite the coronavirus, it’s best if you stay connected with your customers even from a distance. Here’s how to stay connected with them during this turmoil.
Ecommerce Profit – Tips to Get Lifetime-Value Customers – If you’re selling via ecommerce, you probably know the geography where your customers reside and have insights about their preferences. But demographics are important, too.
Is Your Business Capturing Millennial Customers? Here’s How – Even for Millennial-owned businesses, it isn’t always easy to understand how to market to the generation. If you develop the right strategies, you’ll win attract them now and forever.
Get Year-Round Retail Customers from Your Holiday Sales – Once you attract new holiday shoppers and make them happy, it’s more advantageous to convert them to loyal customers throughout the year. It’s also easier to entice them to refer their family and friends to you. Here’s how.
Key to Unlock Vital Sales Secret: Attract, Keep Customers – Despite all the emphasis on speed in customer service, it’s not the salient factor in sales — for attracting and keeping customers happy. The power of emotion is most important for higher sales.
“Your company’s most valuable asset is how it is known to its customers.”
Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.