Profits: How to Save on Sales Opportunity Costs
There are four plausible reasons why people don’t buy from you. Here are the dos and don’ts for selling productively.
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Category: Marketing/Sales
BP Crisis Management, PR Misfires — a Case Study
Ten years after the Deepwater Horizon disaster in the Gulf of Mexico — the worst environmental disaster in U.S. history — BP’s bad behavior taught us lessons in how to be environmentally conscientious, take safety precautions and implement best-practices in crisis management.
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Invigorate Sales with 11 Customer Retention, Referral Tips
How to attract and keep brand evangelists with customer service and word-of-mouth advertising.
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A 2010 Report Relevant for Advertisers Targeting Online TV Viewers Proves Timeless
A 2010 study from comScore is surprisingly accurate and timeless: “Viewers Indicate Higher Tolerance for Advertising Messaging while Watching Online TV Episodes.”
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If Your Marketing Isn’t Working, See 14 Possible Reasons
There are many reasons for the failure of a marketing campaign. Often, it isn’t because of the size of your budget. Here are 14 possible reasons, plus what you must do to win.
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