Remember the days before consumers were as empowered as they are now?
For instance, when there was no e-commerce, no on-demand cable-TV programs, no streaming on smartphones, nor even the existence of smartphones.
Now, of course, we’ve all experienced these developments and a lot more. The digital revolution is unstoppable.
Three goals
For long-term sustainable success as a result of the fast-changing evolution in digital marketing, you must achieve at least three objectives:
- You must be alert to what your target customers perceive as relevant.
- You must know how to cut through the clutter of competition.
- You must meet deliver high performance in products and services.
All of this stems from the expectations of consumers. They don’t want to compromise. They want instantaneous service whether it’s in their banking, shopping or locating information on the net or on your site.
Trending
So, for a full customer experience, here are four continuing trends:
- Your future customers will expect you to be interface quickly with them whenever they want.
- Consumers’ demands will be unlimited in a myriad of ways.
- Consumers will expect you to safely store their data while meeting their needs and personalizing their shopping experiences.
- All interactions must be convenient and positive.
Tactics
You must be able to develop a clear, comprehensive view of your competition and your position in your marketplace.
Naturally, your company must anticipate the consumers’ perceptions and for them to be positively influenced by your brand’s products and services in order for them to make buying decisions.
Warm images and messages to reinforce the perceptions of value are increasingly important; not only on your site but in your social media, too.
Investing requirements
You must know the most cost-effective marketing investments for your company – both now and in the years ahead.
An integrated approach in the selling process and customer service for maximum satisfaction is vital for customers to have positive emotions – perceptions of valued relevance for them and to feel they’re getting the best personalized service.
You must continually rethink your marketing approach for a rich digital experience in order to create campaigns for an optimal online merchandising mix, measure your sales performance and to maximize customer service.
Data
Every consumer touch is part of consumers’ brand experience with you.
For this to turn out well, you need to manage your customers’ data, know when to reuse it and how to coordinate it for marketing in traditional media, social media and in your placements on search engines.
Your customers will be tolerant to a point. But like turnovers in football, if your customers have five disappointing experiences they will leave you forever.
So remember that every department and every employee – from sales to finance – will be invaluable in reaching your marketing objectives.
Be aware of consumer-preference trends, stay on top of your data, create a happy buying environment and strive for maximum delivery performance.
From the Coach’s Corner, here are relevant sources of information:
Strategies to Cut through Chaos of Digital Brand Marketing – Of course, to get a competitive edge in digital marketing, you have a myriad of things to consider and implement in emails. See these tips.
To Grow Your E-commerce, Select the Right Software – If you want to save time and make more profit on top of your revenue, consider fine-tuning your approach to shipping – from carrier discounts to shipping labels. That means analyzing and choosing the best software for your situation – now and down the road.
Ecommerce – How to Improve Conversion of Mobile Shoppers – To convert your mobile visitors to customers, you must understand their mindsets. You see, mobile shoppers have different goals and obstacles than desktop users.
Improve Your Customer Service the Right Way with Chatbots – By scanning for keywords from a customer’s message — then replying with keywords from a database when they’re off-target — can be annoying to the recipient. Here’s how your chatbot system will enhance your customer service.
Vital Steps to Stay Ahead of Competitors in B2B Distribution – As a broker in the middle of the digital landscape, you know how easy it is to be replaced. Of course, staying relevant in the minds of prospects and customers is the key. Here’s how.
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
-Peter Drucker
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