Image by Tina Koehler
Here are virtual communication strategies for a strong connection with your prospects and customers so they don’t succumb to the “out of sight, out of mind” mentality.
To make sure you maintain a strong connection with your customers so they don’t succumb to the “out of sight, out of mind” mentality, you’ll need to pivot your communication strategy to focus on what you can do remotely.
This means checking in more frequently, investing in remote communication tools (yes, this includes Zoom), and getting creative with your content strategy.
Storytelling: Motivate Customers to Brag about Your Company
Seven ways to communicate online
How to talk to customers and prospects without appearing to sell to them:
1. Develop an email newsletter
Newsletters are important for keeping long-time customers or creating new leads. It doesn’t matter where people are in the sales cycle, especially helpful is lifecycle marketing — from introducing your products and services to follow-up after purchase.
2. Personalize communications
The key is to create customer loyalty. Make certain you’re relevant with up-to-date automation and customer preferences. This will enable you to send emails complete with the names and any purchase details.
3. Make sure to respond
Automation tools are necessary on your site for every communication from your targets. The tools should enable you to respond immediately whether it’s to send a thank-you, processing the next step and sending a call-to-action for continuous communication.
4. Actions for customer engagement
Immediately respond to purchase by recapping the orders, solicit customers’ comments, and include tools for customer ratings and reviews.
5. Survey opinions
The key to marketing is understanding your target audience by listening to their wants, needs and desires via tools from mailing to focus groups. Whether it’s about your company products, services or your competitors, you can learn what people think using any of a myriad of free online surveys.
6. Engage with social media
Customers are in control more than decades of old. They want information and are turned off if they only receive information the sellers want to share.
Social media can help in engagement with fresh communications multiple times daily. If you’re really good, you’ll use open-ended questions to get people to be free with their opinions.
7. Using sales engagement platforms
Don’t overlook any interactions to maximize your opportunities for sales engagement software. Use any of the available sales engagement platforms.
From the Coach’s Corner, here are related tips:
Stay Connected with Your Customers Even During a Crisis – Despite the coronavirus, it’s best if you stay connected with your customers even from a distance. Here’s how to stay connected with them during this turmoil.
Ecommerce Profit – Tips to Get Lifetime-Value Customers – If you’re selling via ecommerce, you probably know the geography where your customers reside and have insights about their preferences. But demographics are important, too.
Is Your Business Capturing Millennial Customers? Here’s How – Even for Millennial-owned businesses, it isn’t always easy to understand how to market to the generation. If you develop the right strategies, you’ll win attract them now and forever.
Get Year-Round Retail Customers from Your Holiday Sales – Once you attract new holiday shoppers and make them happy, it’s more advantageous to convert them to loyal customers throughout the year. It’s also easier to entice them to refer their family and friends to you. Here’s how.
Key to Unlock Vital Sales Secret: Attract, Keep Customers – Despite all the emphasis on speed in customer service, it’s not the salient factor in sales — for attracting and keeping customers happy. The power of emotion is most important for higher sales.
“Your company’s most valuable asset is how it is known to its customers.”
-Brian Tracy
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