Surprise! If you play it smart, you can take advantage of the 500-million Twitter account-holders to get a new job or career. Sure, it’s a daunting task, but the potential for success is terrific.

You can tweet to link up with the right people — just as well, if not better, than LinkedIn. But that’s not to say that you shouldn’t use LinkedIn and other social media. You have to make an investment in your time and energy – some research and careful thought.

For the sake of explanation, let’s consider a job search in “advertising,” but you can apply the following principles to your situation. These strategies will work in most professions. Coordinate your footwork with a blog, but more on that later.

Here’s how to tweet your way to a new job in seven ways:

1. Social analytics with Topsy

Geared for marketers and journalists, Topsy can also help professionals develop information to benefit their careers. Topsy Pro Analytics provides data of billions upon billions of tweets and other social posts.

Also, it will help users obtain multi-year posts as well as real-time tweet activity.

You can take productive action in your job search – examining hashtags, images, links, subjects, terms, trends and videos.

Access to trends is especially beneficial, especially because the information is current and topical. On a daily basis, Topsy indexes geographic locales, influence, language and social sentiment. This means users can target top influencers and learn the pros and cons about topics, and their impacts.

2. A good job search is all about relevance with relevant people

Firstly, you have to find them after you know what subject matter is relevant for your career goal. For example, advertising professionals should search topics related to advertising and marketing, and then click on “people” in the module on the left side.

In this way, you’ll discover a lot of people who are in your profession. If you know which companies for which you want to work, you can search for them, too. You’ll come across the companies’ decision-makers. Follow them and retweet their posts.

3. The value of hashtags

Businesses often use hashtags to categorize their tweets by keywords, e.g. “advertising job” or “job available.” You can, too. (See Twitter’s hashtag explanation.)

4. Twitter lists

To stay organized in your job search, create Twitter lists. So people know you’re not just a spammer, create a list in the hypothetical example, “advertising professional.” Then, tweet in this list the tweets of advertising or marketing professionals. In this way, you’re likely to attract followers.

5. Using Twitter chats

In real-time, you can tweet about your preferred topics. Use this as an opportunity to start a dialogue by asking questions. To save time and effort by not having to constantly refresh your page, you can solve this by entering the hashtag into TweetChat. You’ll get an automatic refresh.

6. Naturally, only tweet pertinent topics

OK, by now you’ve got access to the right people. So only tweet links for your particular profession. If you have enough space, include your opinion to enhance your reputation.

7. Launch an appropriate blog

On your blog, insert links to your tweets. So when prospective bosses search for your name, you’ll create a favorable impression by demonstrating relevant insights that will be appealing.

From the Coach’s Corner, see these related tips:

Best 11 Tips for a Super Elevator Pitch — Whatever you’re trying to sell – one skill you definitely need is a super elevator pitch. You need to prepare for any opportunities. Don’t be caught off guard.

Stand Out: Get a Job Interview with a Great Resume –More and more job seekers complain they don’t get acknowledgment when they apply for positions with prospective employers. It’s disappointing, especially if you’ve done your best to stand out in a crowd when jobs are scarce. Yes, it takes energy and resources for a company to respond to applicants.

Job Hunting? Tips to Land Your Dream Job with Style, Substance — Yes, the competition for jobs is ferocious. Here are proven tips to be hired for your dream job.

Discouraged in Job Hunting? Powerful Tips for the Best Job — Whether unemployed or under-employed, a person needs two things: A sense of hope and the right tools to negotiate a job. Here are both.

Need a Career Change? 10 Steps for a Career Makeover — So you think you want to change careers. Or perhaps you need a career makeover. You’re not alone. Professionals of all stripes have found they need to retool their careers or re-engineer themselves. There’s a myriad of reasons. It’s usually related to technology and a changing marketplace.

5 Tips to Shine in Your Online Job Application — To sail through the human resources filtering system, here are five online-application tips: 1. Put social media to work for you. Make certain your social media – Google+, Facebook, LinkedIn, and Twitter – are current, professional and show maturity. Be careful what you publish – always keep in mind your career goals.

“Commitment leads to action. Action brings your dream closer.”

-Marcia Wieder


Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.