Put your brand where prospects and customers are likely to see it. That means leveraging mobile marketing.
For higher sales, mobile marketing is unique because you’re connecting with them on their most-used devices – smartphones and tablets.
When consumers make a purchase, it’s always based on an emotional decision. For them, tablets and especially smartphones are consumers’ most-intimate devices. Mobile marketing enhances your ability to tap into those emotions.
If you think about it, probably 80 percent of smartphone owners use apps daily. Naturally, you can send special offers and promotions customers and prospects.
For maximum impact, here are eight mobile-marketing tips:
1. Make sure your site is mobile-ready
A mobile-ready site is critical. The design is also critical.
Your mobile site must work well on all devices – smartphones, tablets, desktop and notebooks.
Otherwise, your site won’t be attractive to users.
Your site must be easy to find. Be sure to take the seven precautions for a top Google ranking.
2. Create a mobile application
Admittedly, a good mobile app is not cheap. But if you’re on a tight budget, there are precautions you can take to make your app more affordable.
Look for new app creators who are looking for business. Offer them a fair rate but also offer them site recognition and referrals.
3. Include mobile payments
You can make it easy for your customer to use your site with good mobile payment options. However, you must understand what you need.
Consider ways for maximum efficiency in costs, user-friendliness, and security.
4. Add customer service
In addition to making payments, your customers will expect good customer service. That ranges from being able to tracking their orders to asking questions.
5. Register on mobile directories
Register your site on mobile directories including Google+Local, YP and Yelp.
Include important details: Your name, products and services, a link to your site, business hours, telephone number, and your location.
6. Update your social media
Decide which social mediums are best for your business. Plan to engage your customers.
Start the engagement process by sharing informative posts and comments, and provide FAQs (frequently asked questions).
7. Text marketing
Everywhere you go, you can see people texting using a short message service (SMS). A lot of businesses including financial institutions use SMS as a security step with customers.
This means you should create an opt-in measure that will allow your customers to sign up for your marketing/sales alerts. Don’t forget rewards for customer loyalty.
Hint: People are more inclined to open your texts than emails.
8. Propose deals
While consumers still use coupons from their Sunday newspapers, those with smartphones are much more inclined to redeem SMS coupons.
From the Coach’s Corner, here are more mobile tips:
11 Tips for the Best Business Mobile Web Site — If you operate a retail business, it’s increasingly important for your Web site to be easy-to-use for mobile users. The use of smartphones and tablets is skyrocketing, especially among Millennials — young adults aged 32 and under. Studies also show the majority of mobile aficionados use their devices to access the Internet. Such data continually changes — mobile sales and use of the Internet is consistently rising.
Strategies to Create the Best Possible Mobile Apps — Mobile apps are expected to support initiatives for a company’s return on investment. That includes competitiveness in the marketplace; efficiency; enterprise and consumer relationships; and revenue – better yet, profits would be more ideal.
Marketing Tips via Mobile Devices, Reviews, Coupons — Digital marketing opportunities keep growing and growing. For instance, 70 percent of consumers research product reviews while they shop in stores. Ninety percent are relying on their mobile devices as they make in-store buying decisions.
You Risk Sales If You Don’t Use This Mobile-Web Strategy — Is your mobile site actually hindering brand perception and emotional engagement? If you’re not using the right mobile strategy, you risk sales.
“I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.”