Photo by Oleg Gapeenko
A comprehensive guide to achieve maximum success.
Grow your audience — develop lead magnets, update your web site and harness your social media.
Here are the three starting points for discussion:
Lead magnets
Start by enticing people to give you their email addesses. Accomplish it by offering valuable incentives with lead magnets. Lead magnets might include providing any industry report, informative PDFs, or templates that solve reader problems.
Offer meaningful discounts such as percentage discount or free shipping.
Provide exclusive content via giveaways or webinars if your targets give you their contact information.
Update your web site
A well-designed site will help you garner leads. Be certain to have adequate entry points.
Pop-ups and slide-ins can help you before they exit your site. Don’t hesitate to install an email sign-up form on each of your pages.
For your newsletter, develop a standalone page in your site’s domain name.
Harness social media
You can turn your social media contacts into email subscribers. Insert your sign-forms at the top of your social media bio section including LinkedIn, X, Instagram, Facebook and TikTok.
Publish reminders about the benefits people will get from receiving your emails. Always insert a call-to-action with your signature in all your emails.
Save time
Automate whenever possible including for branding purposes. So use an email service provider.
If you’re a WordPress blogger, you know it’s easy to compile an e-mail list. You’ve got ready built-in resources for signups to your feed/atom or feed/RSS on your site. It’s a fairly simple process but it’s not so easy with a standard Web site.
More details
Both bloggers and Web site owners can benefit from the same potpourri of strategies to attract visitors and to persuade them to join an e-mail list.
Review of the three strategies and more:
1. Research which social mediums will work best to drive traffic to you. There are more than 300 social-medium options, but it’s too time-consuming to try to use them all. So be strategic.
If you’re B2B, LinkedIn, X, and perhaps Facebook will be sufficient. Indeed, many entrepreneurs and venture capitalists know X levels the playing field.
Bloggers need other resources, such as StumbleUpon, as does B2C with Pinterest and other sites. Make sure your accounts are up-to-date with your branding.
2. Strengthen your SEO (search-engine optimization). To attract quality visitors, social media doesn’t enhance your odds for visitor loyalty as well as SEO strategies.
Once you attract visitors, you’ll be in a position to entice them to join your e-mail list.
3. Insert an opt-in e-mail box on each page. Actually, you can choose one or all of three locations on the page. The most-strategic location is the upper right corner. Secondly, mid-page on the right. Thirdly, at the bottom.
It’s a matter of priorities. The opt-in box should be easy for readers to spot, but not the most salient item on a page.
By way of explanation, the natural eye movement of visitors starts in the upper left of the page, then to the right across the top and down the right side. (That’s why it’s important to be strategic in inserting salient content on the left side of a page.)
… the natural eye movement of visitors starts in the upper left of the page, then to the right across the top and down the right side.
4. Insert a tool bar for social-media sharing. Social-media tool bars will make it easy for visitors to share your content. Especially effective on WordPress sites is Sassy Social Share.
Tool bars and opt-in boxes will help you developing a following, and will help you in developing valuable links for your site’s prominence on search engines.
5. Offer to provide a free white paper, e-book or “how-to” video. If your content isn’t strong enough to prompt users to visit you often and stay for several minutes, consider a free offering.
Many Internet-savvy users like a free incentive if it provides value.
6. Insert a light-box pop-up for signups. Be careful, as your visitors might not appreciate pop-ups. It can be a turnoff, especially when asking for more than just basic information.
But if you want to try it, it’s strongly advised that you don’t hit visitors immediately upon viewing your page. Wait 30-45 seconds.
7. Insert a Slideshare Pro. Slideshare Pro provides the convenience of a pop-up box. Of possible interest for bloggers, Slideshare Pro offers bells and whistles for the ambitious, tech-savvy publisher.
8. Insert annotations in YouTube videos. By using an annotation option on YouTube, you’ll be providing an explanation inviting users to subscribe to your e-mail list.
9. Depending on your social media, insert your e-mail opt-in. Depending on your technique or vendor for emailing, there are thousands of ways to do it.
10. Include a giveaway on your Facebook page. Facebook, in particular, can be used as a tool to provide coupons, giveaways or to stage a competition.
11. Consider webinars. Whether you do your own or invite guests to be the talent, webinars have been part of the trend to grow lists.
12. Try guest blogging. To build traffic to your site and to capture e-mail signups, consider tips for guest blogging.
13. Keep your opt-in forms simple. If you ask for more than a name and e-mail address, you risk creating the wrong perception — appearing to be too intrusive. If you do, people won’t participate.
From the Coach’s Corner, related content:
11 Web Site Strategies to Grow Your Professional Service Firm — If you want to grow your professional-service firm, don’t ignore your most-visible marketing vehicle – your Web site. To retain and add clients to grow your practice,compelling thought leadership and other qualities that generate trust trust are key factors for your Web site.
Marketing – Have You Considered e-Newsletters? — There are several benefits if you include e-Newsletters in your marketing mix. The most salient is that they’re a great way to achieve top-of-mind awareness with your customers. Further, as a form of content marketing, they’re a favorite of B2B marketers.
Marketing Essentials on a Shoestring Budget — How to grow your small business. Why do businesses sometimes falter?
11 Tips for the Best Business Mobile Web Site — If you operate a retail business, it’s increasingly important for your Web site to be easy-to-use for mobile users. The use of smartphones and tablets is skyrocketing, especially among Millennials — young adults aged 32 and under.
“I learned not to confuse ‘busy’ with ‘productive,’ but I’m still far too addicted to email to resist its early-morning digital snuggles.”
-Chris Hardwick
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