If you haven’t optimized your Web site for sales, you might want to reconsider. There are more and more indications that online shopping will continue to grow.
In an article entitled, “Cyber Monday Prep: 10 Tips for Greater Sales,” Website Magazine offered some excellent strategies in 2010. They’re still relevant to stimulate online shopping.
They were intended to help you for Cyber Monday, but my sense is they’re great e-commerce tips to keep in mind year-round.
Here’s the checklist:
1. Ad campaigns – make certain they’re consistent with all your promotions, and they have the right key words.
2. Landing pages – review and improve your landing pages for the desired results.
3. Shipping information – make sure it’s highly visible and easy-to-understand.
4. Return policies – should be easily read and linked to your shipping policies.
5. Contact information – should contain telephone accessibility.
6. Discount codes – need to be active and connected to the right products.
7. Affiliates – should be kept in the communication loop, and be apprised of all the necessary elements (i.e. codes, creative and links).
8. Social campaigns – have them properly orchestrated and monitored.
9. Shopping cart – do some practice runs to make sure there are no glitches.
10. E-mail – responses should be prompt, show appreciation, cross-selling options, and opportunities for consumers to receive your newsletters.
Finally, make certain your site is ready for a sudden increase in traffic. And ask your friends and relatives to test drive your site.
From the Coach’s Corner, here are related articles:
- Web Site ‘Priming’ – 6 Tips That Will Help You Succeed
- Want to Start an E-mail Marketing Campaign? 6 Tips for Small Business
- Best Practices to Optimize Your Brand, Manage Your Web Reputation
- The Key to Internet Dominance: Think Integration
“Your brand is created out of customer contact and the experience your customers have of you.”