Plus, a very helpful infographic from Cadoo.
Stakeholder engagement is always an essential part of a strong business. With it, you can attract and retain customers effectively as well as provide key information efficiently that creates real value.
Incorporating technology into your engagement strategy helps expand your reach to retain quality while keeping costs low.
In 2020, SMS marketing in particular was expected to reach the value of $70 billion based on its cost-efficiency and being able to provide targeted messages that reach people where they are.
Artificial intelligence
To keep pace with technological shifts and achieve sophisticated messaging, artificial intelligence (AI) is the way to go.
In a time where there are shrinking budgets and staff and not having the capacity to provide highly responsive correspondence every day, bulk messaging with AI helps solve a range of problems.
From simultaneously keeping stakeholders informed through to freeing staff for more complex tasks, this is a solution that genuinely solves a range of needs.
Furthermore, responding to stakeholder queries or assisting web site visitors is part of your value proposition and how customers experience your brand.
Achieving goals
You can’t afford not to do it all and this robust technology helps achieve a broad range of goals.
As Mohamed Odah writes for Forbes, this smarter approach to communication is more urgent than ever:
“Our fundamental need to communicate will never change, but the way we do this will continue to evolve with the emergence of new technologies. And, as research has shown, customers are increasingly seeking communication that is personalized, consistent and always on.”
To expand on this topic, Cadoo provided the infographic, “How to Boost Your Bulk Messaging with Artificial Intelligence.”
The graphic explains about the value of bulk messaging with a basic 101 explanation on the value of AI for service communications and intuitive stakeholder engagement.
With key facts and statistics, read more for the full resource and to start implementing this technology in your business or organization.
From the Coach’s Corner, here are related articles:
Artificial Intelligence: How to Maximize Your ROI — You will maximize your return on investment in AI with these strategies.
To Profit from AI, Companies Need to Effect a Cultural Shift — To develop a fertile environment for innovation using artificial intelligence, a cultural shift is often needed. Here are strategies to be successful.
The applications, risks, benefits and future of AI and ML — With all their potential for use, the two hottest topics in business, science and technology are artificial intelligence and machine learning. Here’s why.
As Tech Disrupts, HR Strategies to Meet Future Staff Needs — Tech innovations such as artificial intelligence, 3D printing and driverless cars threaten businesses that already have challenges in human resources. It’s critical to identify the future skills and roles companies will need in their staffing, and to make needed changes. Here’s how.
“Technology, through automation and artificial intelligence, is definitely one of the most disruptive sources.”
-Alain Dehaze
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