Photo by ROBIN WORRALL on Unsplash
Whether you’re selling products or blogging, effective use of social media will help you develop and an engaged audience for your site.
The trick is to figure out how nearly 3 billion people network on their social media platforms.
Of course, you can expect to incorporate social medium links on your site. But your best bet is to target people where they are – on their pages.
To capitalize with social media, here are some best practices:
1. Make it easy to share
Allow your readers to share from your site. You can do this by installing a social bookmarking service plugin such as Sassy Social Media or AddThis, that enable them share.
2. Focus on quality
Quantity is not as important as quality in your social media.
If you focus too much on quantity, you aren’t likely to achieve your goal of attracting engaged visitors.
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You’ll start more conversations by attracting loyal readers.
3. Know which platforms to use
Don’t run the risk of spreading yourself too thin. Identify and use the social media platforms used regularly by your ideal target audience that are ideal for your niche.
In essence, some platforms are used by certain demographics:
Facebook is primarily used by 25 to 49-year-olds.
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Instagram is popular with 18 to 24-year-olds. So is Snapchat.
You’ll find a more educated audience on LinkedIn. LinkedIn users tend to be focused on their careers.
4. Test … test … test
Experiment with different approaches. Sign up with different social mediums and test them.
If you aren’t successful, keep experimenting.
Good luck!
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“The superior man understands what is right; the inferior man understands what will sell.”
-Confucius
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