Whether you’re selling products or blogging, effective use of social media will help you develop and an engaged audience for your site.
The trick is to figure out how nearly 3 billion people network on their social media platforms.
Of course, you can expect to incorporate social medium links on your site. But your best bet is to target people where they are – on their pages.
To capitalize with social media, here are some best practices:
1. Make it easy to share
2. Focus on quality
Quantity is not as important as quality in your social media.
If you focus too much on quantity, you aren’t likely to achieve your goal of attracting engaged visitors.
You’ll start more conversations by attracting loyal readers.
3. Know which platforms to use
Don’t run the risk of spreading yourself too thin. Identify and use the social media platforms used regularly by your ideal target audience that are ideal for your niche.
In essence, some platforms are used by certain demographics:
Facebook is primarily used by 25 to 49-year-olds.
Instagram is popular with 18 to 24-year-olds. So is Snapchat.
You’ll find a more educated audience on LinkedIn. LinkedIn users tend to be focused on their careers.
4. Test … test … test
Experiment with different approaches. Sign up with different social mediums and test them.
If you aren’t successful, keep experimenting.
From the Coach’s Corner, related articles:
Maximize Your ROI from Your Next Event with Social Media — Will you maximize the return on investment in your next event? Whether you’re a nonprofit or business, great social media strategy will promote your event and your brand. In addition, even after your event it’s possible to enhance your return from social-media investment.
Why Monitor Social Media to Understand What’s Said and What Isn’t — No doubt, you’ve heard the expression, “Things aren’t always as they seem.” That’s why it’s so important in careers and personal relationships to engage people – to listen, ask questions and weigh the answers. A savvy marketing executive reminds us that things aren’t always as they seem in social media, either.
Social Media Tips for Nonprofits to Capture Fundraising Dollars — Social media has leveled the playing field for small nonprofits competing with large nonprofits in looking for dollars. Formerly, big charities had the advantage because of their efficiency, reputation and size.
How to Attract Fans with Your Blogging, Social Media and PR — Businesspeople have discovered social media is a work in progress. It takes huge amounts of time, not only to implement innovations, but to succeed.
13 Tips to Develop the Best Content for a Top-Rated Blog — Content marketing has become an art form via blogs. Here are 13 tips to develop the best content for a top-rated blog.
“The superior man understands what is right; the inferior man understands what will sell.”